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Clairfield advises Booming on the sale to Intracto Group

Booming, a Dutch digital marketing agency, was sold to Belgium based Intracto Group, backed by PE firm Waterland.

Headquartered in Amsterdam and employing 25 experienced digital marketeers, Booming is focused on getting better results for its clients by optimising the digital funnel. This is achieved with a diverse team of specialists and an integrated approach, in close cooperation with its clients. The specialisms include optimising traffic channels, such as SEO, SEA, affiliate marketing and social media, together with the optimisation of positive interaction through the use of CRO (conversion rate optimisation), persuasion and personalisation techniques. All based on data and customer insights.

The acquisition of Booming reaffirms Intracto Group’s ambitions to take a leading position in the field of digital services in the Dutch market. Intracto Group is expanding rapidly in its home markets both organically and by executing a strong buy-and-build strategy, aiming to consolidate the fragmented market of digital agencies in the Benelux.

Joey Fieggen, founder and partner of Booming, remains active in the group:

“In order to serve our clients better, we needed to broaden our services, without losing our focus on the quality of what we do. And that’s exactly what Intracto Group stands for as well. We share a vision but also connect in terms of culture, mentality and, above all, ambition. We’re convinced this move will do wonders for our ambitions and those of our clients and colleagues.”

Tech, software & digital

Drapeau Netherlands


Advisor to the seller

Services :

Mergers & acquisitions

Sectors :

Tech, software & digital

Countries involved :